Skip to main content

Increase Web Traffic: Targeted Or Not?

Increase Web Traffic: Targeted Or Not?

Despite the widespread knowledge on search engine optimization, there are still those who are unaware on the value of getting high quality traffic for their respective websites. To increase web traffic, targeted or not, is a very crucial consideration one has to think over when planning to improve a website.

Actually you need not think over about it – because the answer is obviously to go for targeted.

When a store gets no frequent visitors, it is an indication that something is wrong with the business. In the same manner, a website without an ideal traffic should be a cause for worry to an e-commerce business owner. Traffic refers to the number of visits to your websites by web surfers who may or may not be interested to whatever it is that you offer – products, services, information, entertainment, etc.

Traffic partially determines the probability of profit just as the no. of people that enters a mall. When you do not have enough traffic, you do not have that much chance to showcase your business on the web – and hence you do not have that much chance to attract, to pitch, and finally to sell. Increasing web traffic is fundamental to the success of a business, especially to that of an e-commerce business.

But that is not the end of web-based business tactics. There are other numerous factors involved when someone browses the web to possibly do business with you. Unlike with specialty stores wherein people are somewhat already forewarned as to what to find in them, websites are introduced to web surfers through search engine crawlers. When somebody types in words or phrases on search engines to look for something in particular, these crawlers search through massive web information and figure out the best websites that may suit for the words or phrases that you typed.

The complexity lies on the fact that these search engine crawlers are not humans. They will feed you with several information that are best for the words or phrases that you typed ACCORDING TO THEIR OWN STANDARD – not yours. As a result, they may display your website for certain search words or phrases even though the person who typed the said words or phrases was actually looking for something that is not really related to your website. When the person clicks on your website, you certainly get traffic. But will he stay and find your website really important for his search? This is where targeted traffic comes into place.

Although high traffic is no doubt an indication of strong web visibility, targeted traffic will give you higher value since this will be comprised of web visitors that are specifically interested with what your website really offers. These are not just web surfers who may simply have been lost amidst the bulk of data on the web. Targeted traffic may involve surfers who specifically clicked on one of your ads, or links in an email, that clearly states what your site offers or what your site is all about.

You should only increase web traffic targeted to only really matter for your business.

!!! Free tools !!!

Popular posts from this blog

Your Email Marketing Mastery Resource Sheet !!!

Now you know everything you need to know about email marketing, you should be a one-man (or woman) list-building machine! 
But even a list building machine can benefit from using some additional tools and
resources to enhance their effectiveness and productivity.

Here then, you’ll find a wide selection of different tools you can use to grow your list faster and further and to enhance your marketing skills. 
Some of these we mentioned in the eBook, others you’ll be encountering here for the first time.Learn everything here !!!

Resource Cheat Sheet for Video Production for Non-Professionals

With everything we’ve discussed in the main book, you should now have a very solid idea for how to start your YouTube marketing campaign and how to promote your brand via video marketing.  This entails not only creating stunning content that people really want to watch but also optimizing your videos so that people can find them! 
We looked at a number of tools throughout the book though and there are several others we have yet to touch on. Here, we’ve provided all those tools in one convenient spot so that you can improve your workflow and get working! Get Working!!!
One of the most popular sites is the site known as YouTube. This site allows users to upload the videos that they have created themselves, and share them with other people. It's quite amazing to go one there and see what people have created, and watch them.
Apple knows how popular YouTube is, and they have included a special player in the iPhone for those who enjoy watching videos on YouTube. The YouTube player launches right from the Home screen, and allows you to quickly access your favorite videos.
Of course, new videos are always being uploaded to YouTube all the time. What if you find a video that you know that your friend will enjoy? How do you send it to them on your iPhone? Not to worry, because the amazing iPhone has the ability to create the email with a link to the video in it.
Whether you have uploaded videos to YouTube yourself or you are someone who simply enjoys watching videos on YouTube, you are really going to love this feature on the iPhone. You can watch your f…