No matter what type of business you’re running, it’s crucial that you have a strong presence on Twitter. Twitter is an incredibly important and powerful social media network that is one of the largest on the net with approximately 316 million monthly active users and about a billion registered users. Like Facebook, Twitter has grown to become a household name and needs no introduction. It has become a part of our everyday lives, even featuring in movies and TV shows as a prominent plot point; and its marketing potential is gigantic. Apart from its size and prominence, Twitter benefits from a number of features that make it perfectly tailored for use as a marketing tool. While some businesses will certainly be better suited to its unique advantages than others, there is no denying that every type of company can benefit from it in some way or another. In the best case scenario, it could help you to improve your customer relations, to provide a better service and to greatly increase ...